VELLORA PRODUCT VIDEO BRIEF — EDITABLE TEMPLATE
Updated: 2026-10-08

WORKED EXAMPLE — ALL DETAILS ARE FICTIONAL
Product: Meeting Desk (invented teaching example)
Decision: Lead with reviewing actions or sharing the summary?
Audience: Product managers who recently followed up a cross-functional meeting.
Context to verify: Decisions and owners are scattered across notes and messages.
Message: Review suggested meeting actions, choose an owner, then share a confirmed summary.
CTA: Explore a clearly labeled sample workflow.
Runtime: 45 seconds.

SOURCE-TO-SCENE MAP
S1 / invented notes / 0–7s / show example context; no customer attribution.
S2 / prototype review screen / 7–18s / label prototype; no accuracy promise.
S3 / prototype owner selector / 18–34s / user edits and confirms; no automatic assignment.
S4 / sample summary / 34–45s / invitation must match actual sample access.

WORKING SCRIPT
0–7s: A meeting ends. The next actions are still scattered across your notes.
7–18s: In this concept, Meeting Desk brings suggested actions into a review screen.
18–34s: Check the wording, choose the owner, and confirm what should be shared.
34–45s: Review the summary before it leaves your team. Explore the sample workflow.
Read aloud and adjust timing. Keep concept-demo labels visible.

TEST
Record an unaided explanation of the product, who chooses an owner, and when sharing happens. Record first answers before replaying scenes. An automatic-sharing interpretation triggers review of that scene in this example; this is not a validated threshold.

YOUR BRIEF — REPLACE THE EXAMPLE
Product / current version:
Decision this test should inform:
Audience and recent behavior:
Observed context (source IDs):
One message:
What the product does today:
Planned or simulated capabilities to label:
Next action and working URL:
Runtime and viewing setup:

Source ID | permission/status | verified fact | proposed scene | claim boundary

Time range | visual | narration | on-screen text | source ID

Review: readable text, captions, asset permission, privacy, accurate claims, working CTA.
Test: unaided understanding, missing details, proof required, workflow fit, playback problems.
Decision rule / remaining uncertainty / next test:

Vellora Labs. TapVid is a product from the team behind Vellora. No input transfers automatically.
https://vellorastudies.com/templates/product-video-brief/