About the studio
Curious about people.
Intentional about AI.
Vellora Labs is an early-stage user research studio built around a simple belief: the details of someone’s experience are worth understanding.
An illustrative scene of the conversations our research approach is built around.
Why Vellora
The answer is rarely
in the brief.
A request for a new feature might be a workaround for something else. A confusing screen might expose a missing expectation. A quiet pause might be the most useful part of an interview.
We’re building a research practice that pays attention to those details, while exploring how AI can support the work around them.
Our focus is customer discovery, product experience research, and conversational research methods. We are currently developing our study process and assessing the tools that support it.
Principles for the work
Stay close to the source
Trace a finding back to an observation or participant account. Keep interpretations distinguishable from the evidence.
Ask with care
Give people context, a clear choice about participation, and space to explain an experience in their own words.
Use AI deliberately
Choose tools for a specific research task. Review their output and explain their role to participants.
Make uncertainty useful
Be clear about what a study can answer, what it cannot, and which question deserves a closer look next.
Start with a question
What would you like to
understand better?
Tell us about your product, your users, and the decision ahead.